DAY ONE – 29TH JUNE
BUSINESS MODELS AND THE CURRENT MARKETPLACE
08.30 Registration, Coffee and Networking
09.20 Organiser’s Introduction and Speed Networking
09.25 Chairman’s Introduction: David Terrar, CEO, D2C
0930 OPENING KEYNOTE:
Security From, In and For the Cloud
• What’s really going? Is the cloud safe or not?
• The cloud isn’t just for scaling your business, but protecting it too
• Building transparency and trust for all cloud providers
Marc Olesen, Senior Vice President & General Manager, Content & Cloud Security , McAfee's Software-as-a-Service business
SESSION ONE – CLOUDSCAPE – AN OVERVIEW OF THE CURRENT MARKETPLACE
Cloud computing has become one of the hottest IT enterprise topics of recent times. It is fast becoming mainstream with large steps being made in a relatively short period of time. The opening session to the conference examines where the industry currently is and how far it has come in the past year.
1000 Thriving Through Innovation
• What We Hear From Customers
• Constructive Disruption
• The Future of Productivity
• Why the Cloud (Now) and Microsoft’s View of the Cloud
Gill Le Fevre, UK Product Manager for Information Worker Online Services, Microsoft
1020 How to harness enterprise cloud infrastructure
• Cutting through the hype: the reality of cloud for the enterprise
• The key benefits of enterprise class cloud computing
• Addressing the concerns of cloud infrastructure
• Migration considerations
Brian Klingbeil, EMEA MD, Savvis
1040 Morning Break
1110 On Demand Applications & Platforms - Taking XaaS to the Front & Back Office
• The journey from on-premise to on-demand
• How TMG have leveraged cloud technologies to re-wire IT and its product?
• The role of cloud technologies in our transformation programme
• Lessons learnt along the way
Toby Wright, Chief Technology Officer, Telegraph Media Group
1130 Taking the ‘Search’ out of ‘Search & Rescue’ -A Cloud Hosted Sea Safety System
• MOB (man overboard) Guardian System
• How and why the migration to Windows Azure: The cloud advantages
• Results and future opportunities: saving many more lives around the world
Peter Bradley, Navigator and Operations Manager, RNLI
Richard Prodger, Technical Director, Active Web Solutions
1150 Panel: Advantages and Trends in Cloud Technology
Chair: Dennis Howlett
• Sriram Chakravarthy, Head of Cloud Services & Product Strategy, TIBCO
• Gordon Penfold, CTO, British Airways
• Mary Hensher, CIO and IT Partner, Deloitte
• Toby Wright, CTO, The Telegraph Media Group
1220 Lunch Break
1345 AFTERNOON KEYNOTE
Breaking through the Cloud
• Not all Clouds are created equal
• Maintaining control, a legitimate concern or paranoia?
• The future of Cloud computing - has the IT sector been changed forever?
Mark Beaumont, Global Product Manager, International IT Solutions, Verizon Business
SESSION TWO - CLOUD SECURITY
You may regard cloud computing as an ideal way for your company to control IT costs, but do you know how private and secure this service really is? Not many people do. Session two will take a look at what's at stake when you trust your data to the cloud, and what you can do to keep your virtual infrastructure and web applications secure.
1415 The Malicious Cloud: Cloud Technology and Cybercriminals
• Modern malicious software operators have incorporated the cloud to provide resilience and availability to their networks
• Resilient Botnet setups
• Professional cloud services are being used by criminals
• A new challenge: Detecting the malicious cloud
Joerg Weber, Attack Monitoring Manager, Barclays Bank PLC
1435 Protecting Access to You Cloud
• Why is access a risk?
• Do you really know who’s really accessing your cloud?
• How access to your cloud can be compromised - DEMO using a live hacking session
• How the risks can be mitigated
• The future risks we can expect to see, and how to prepare for them
Jason Hart, Senior Vice President CRYPTOCard Europe
1455 Security on the Cloud isn't Bad, It's just Different
• Insight to some common security myths
• Moving data to the cloud : control, security, access …..
• Putting together a security model for applications and data that live on the cloud is simply a matter of leaving your preconceptions at the door
Klaus Bartosch , EVP Global Sales and Marketing, Virtual Ark
1515 Panel: In Cloud We Trust?
Chair: Dennis Howlett, Analyst and Consultant
• The major security concerns and issues for cloud computing
• Understanding the risks of cloud computing
• Best practice for companies in the cloud
• Robert Johnson, Head of Front Office Technology, Mitsubishi UFJ Securities International
• Ron Brown, Director of Cloud Computing Services, CSC EMEA, CSC
• Iain Bourne, Head of Data Protection Projects , Information Commissioner’s Office
1545 Afternoon Break
SESSION THREE – ADAPTING TO CLOUD ADOPTION
1615 Managing Traffic in the Cloud – connecting your users with your apps
• An organization’s journey from fixed to dynamic, distributed Cloud infrastructure
• Building reliable, scalable, globally distributed Cloud applications
• Managing user interactions to ensure the best possible level of service
• Technology round-up – understanding the solutions available today.
Owen Garrett, Solution Evangelist, Zeus Technology
1635 Cloud, what Cloud?
• What response a technology Department/CIO might make to this paradigm shift in the use and provision of ICT?
• What does it mean for a transition and investment strategy?
• What does it mean for your employees?
Joan Miller, Director of Parliamentary ICT, Houses of Parliament
1655 Storm Traffic Ahead: How to Handle Unpredictable Web Traffic
• What to do when your website suddenly experiences 1000x more traffic?
• The challenges in scaling cloud-based web sites & applications
• Showcase of an open source reference architecture for massive web scaling in the cloud
• Newsweek case study
Cedric Huesler, Solution Evangelist and Product Marketing Director, DAY Software
1715 Panel: Best Practice Ways to Establish a Cloud Blueprint
Chair: Bill Goodwin, News Editor, Computer Weekly and Computer Weekly.com
• Stuart Curley, Chief Technology Architect, Royal Mail
• Adrian Seccombe, Board of Management, Jericho Forum
• Marc Wilkinson, Director, Cloud Global Practice, HP Software and Solutions
• Simon Walker, Founder, Foundation - IT
1745 Summary, Close from Chair
1800 Networking Drinks
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DAY TWO – 30th JUNE
DEPLOYMENT AND INTEGRATION STRATEGIES
08.30 Registration, Coffee and Networking
09.25 Chairman’s Introduction: Richard Sykes, Independent Advisor
0930 OPENING KEYNOTE
Enterprise IT and the Cloud Disruption
• Understanding the importance of IT becoming business service focused and ensuring risk mitigation, cost optimization and differentiation
• Connecting with business value through differentiation, break into new markets & increase ROI
• Making services consumable through lifecycle management and prioritizing business needs
• Making service components flexible by automating, assessing and adjusting and converging infrastructure
Jamie Erbes, VP & CTO, HP Software and Solutions
SESSION ONE – DEPLOYMENT STRATEGIES AND INFRASTRUCTURE
Establishing and deploying a strategy around cloud computing is essential for an adoption process on any level to be seamless and successful. This session will include case study examples of how best cloud computing can be integrated into any organization.
1000 Platform as a Service - Enabling You to Use the Cloud Your Way
• How do organizations maximize the benefits and get from on-premise to the cloud?
• How to use the riches of the cloud in the way that suits them best?
• Cordys case studies: From BPM in the cloud and cloud orchestration through to situation applications and the Cordys App Store.
Matt Davies, Director of Product Marketing, Cordys
1020 Public Sector and Cloud Computing – Threat or Opportunity?
• Government Computing today and Government Services tomorrow
• Steps forwards (e.g. Digital Britain and G-Cloud updated for post election ...)
• Challenges
Ian Osborne, Director of the Digital Systems, Knowledge Transfer Network, Intellect Technology
1040 The Role of Cloud Computing in Providing Sustainable IT Services to the NHS
• The NHS Cloud that has existed for years
• Evolution of the Technical Architecture of the G-Cloud
• The role of the EU Code of Conduct for Data Centre Operations
Miles Gray, Hardware Solutions Architect, NHS
1100 Panel: Clouds and Enterprises: Lessons Learned
Chair: Dennis Howlett, Analyst and Consultant
• Phil Huber, Co-founder, SymetriQ
• Miles Gray, Hardware Solutions Architect, NHS
• Brian Klingbeil, EMEA MD, Savvis
• Mark Rivington, VP of Technology, Nimsoft
1130 Morning Break
SESSION TWO – INTEROPERABILITY
Session two will look at cloud Interoperability and portability issues and possible solutions. Discussions will feature service level agreements, switching between suppliers and vendor lock-in.
1200 Cloud and Disaster Recovery - A Perfect Storm
• Economics of Cloud, Economics of DR
• Disruptive Innovation - Recovery as a Service
• Key Requirements for RaaS
• Mapping Traditional DR Obstacles to RaaS
Peter Laudenslager, Sr. Manager for Cloud Solutions, Double-Take Software
1220 Cloud Computing, the Enterprise and Open Source, Getting Beyond the Hype
• Benefits and challenges that cloud computing must overcome
• Achieving reduced costs and increased operational efficiency
• The role that open source and open standards will play in delivering the full promise
Werner Knoblich, Vice President and General Manager EMEA, Red Hat
1240 A Cloudy Future?
• Villages vs Cities
• Standard vs Unique
• Global Challenges
• Where in the Cloud?
• Mobility
Bryan Kinsella, CIO, Rentokil Initial plc.
1300 Panel: Utility Computing - Switching Supplier
Chair: Mike Spink, Gartner
• Charles Newhouse, Head of Strategy and Design, BAE Systems
• Mark Beaumont, Global Product Manager, International IT Solutions, Verizon Business
• Ron Brown, Director of Cloud Computing Services, CSC EMEA, CSC
• Bernard Golden, Author, Virtualization for Dummies
1330 Lunch Break
1445 AFTERNOON KEYNOTE
Enterprise Data Center: A Realistic Path to Cloud Computing
• Complex landscapes with multiple inter-dependencies
• Business rules, policies, auditing, compliance, etc
• Size and scope of reasonable projects
• Creating a positive feedback loop
Ken Hertzler, VP, Product Management, Platform Computing
SESSION THREE – THE CLOUD COMPUTING ROADMAP
This session will be answering questions such as: How do I make the cloud work for the unique needs of my business? How do I ensure that I capture the required return? How do I build a long-term cloud roadmap and where do I start? How do I mitigate and manage the risk of moving to the cloud? How do I evolve my organisation to take advantage of the cloud?
1515 Freedom - A Practical How To Strategy for the Cloud
• How to efficiently build applications in the Cloud
• How to deploy applications faster, using fewer resources
• The Freedom to deploy to the Cloud, Mobile and on-premise
• Shifting Focus to Business Logic
• Flexibility in the Cloud
David Akka, MD, Magic Software Enterprises UK, Eire & Nordics
1535 Embracing the Cloud as an ISV
• Embracing the cloud for Mid-Market customers
• The customer lifecycle for Cloud Services
• Traditional SaaS vs Cloud
• Our experiences with commercial cloud services
Ian Clarke, R&D Director, Sage UK & Ireland
1555 Afternoon break
1625 Cloud Computing Infrastructure – A Practical Insight
• Wants and needs of cloud service buyers today
• Who’s in the cloud and what are they doing current and planned use of the cloud
• What to do now – recommendations and advice
Glenn Fitzgerald, Chief Technologist, Fujitsu
1645 Cloud Standards: Clearing up your roadmap
• How to set service levels that meet the unique needs of my business?
• How to measure the returns on your cloud investments?
• How to set a roadmap from where you are today to where you need to be tomorrow?
• How to address the risks of cloud computing?
• How to involve my people (like most innovations this is not (just) about technology)?
Gregor Petri, Advisor the Cloud Academy & EMEA Product Marketing, CA Technologies
1705 Panel: Moving IT to a Cloud Based World
Chair: David Terrar, CEO, D2C
• Simon Abrahams, Head of Products Marketing EMEA, Rackspace
• David Wilde, CIO, Westminster Council
• Gowri Subramanian, CEO, Aspire Systems
• John Hall, Head of Strategy & Portfolio, Siemens
1735 Summary, Close from Chair
1745 Networking Drinks
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DAY THREE – 1st JULY
THE FUTURE OF BUSINESS COMPUTING
08.30 Registration, Coffee and Networking
09.25 Chairman’s Introduction : Mark Williams, Cloud Consultant, Muon Consulting
0930 OPENING KEYNOTE
The Journey to the Private Cloud
Phil King, EMC Business Development Manager, Vmware Alliance & Private Cloud, EMC
SESSION ONE – APPLICATIONS FROM WITHIN THE CLOUD
Enterprise application development with traditional software has always been too complex, too slow, and too expensive. With the emergence of cloud computing applications are delivered as a service so companies don’t have to buy and maintain hardware and software to run them—or huge IT teams to manage and maintain complicated deployments.
1000 Education in the Cloud
• Why the Open University is adopting cloud-based applications
• The boundaries between locally-hosted and cloud-based elearning services
• Future possibilities for cloud-based education
Niall Sclater, Director of Learning Innovation, The Open University
1020 Cloud Computing- Why are we really here and how can you make a success of it.
• Where are we now in the IT cycle and how did we get here?
• Why is Cloud so transformative?
• What are the key drivers behind the ROI from Cloud?
• What are the lessons learnt from moving to the Cloud and how should you approach it?
Justin Pirie, Director of Communities and Content, Mimecast
1040 Morning Break
1110 The Cloud as a Supporting Player in Your Application Lifecycle
• How services from private and public clouds can be applied
• Different stages of the application lifecycle
• Which applications are best suited to a cloud approach.
Peter Glock , Consulting Business Manager, Orange Business Services
1130 Panel: Applications from within the cloud
Chair: David Terrar
• Niall Sclater, Director of Learning Innovation, The Open University, UK
• Rhys Sharp, CTO, SCH
• Steve Sydes, Vice President and Managing Director, EMEA, NetSuite
• Lou Najdzin, Equinix
1200 Lunch Break
1310 AFTERNOON KEYNOTE
The end of an era for the Cloud
• The consumer web is in the middle of a tectonic shift.
• Facebook, iPad, and Twitter are the new consumer standards.
• Your employees are up next. What does the future of the Cloud look like?
Steve Garnett, Chairman, Europe, Salesforce.com
SESSION TWO – THE FUTURE OF CLOUD COMPUTING
The final session of the conference will look at what the future holds in the cloud computing marketplace, in the short, medium and long term.
1340 How Cloud Computing Will Determine the Future of IT in Europe
PAC's study for the European Union on the Future of Software in Europe
• Cloud computing: when IT become a heavy industry
• State of art of cloud computing in Europe
• What are the differences with the way the US apprehend cloud computing
• How cloud computing could empower European economies
Mathieu Poujol, Director Technologies Group, PAC
1400 Cloud Computing: Ready and Able, for the Willing
• Cloud computing is not some future theme; it's a reality today
• Cloud computing offers new opportunities and cost savings for business
• Software as a Service offers significant advantages over on-premise software
Robert Whiteside, Head of Enterprise, UK, Ireland and Benelux, Google
1420 Panel: Virtualisation and the Future of Cloud Computing
Chair: Richard Messik
• Christoph Dobroschke, Senior Product Marketing Manager, VMware
• Ian Wells, Regional Director – Northern Europe , Veeam
• Andy Boyle, UK Sales Manager, Systancia
1440 Afternoon Break
1510 2010 and Beyond: Cloud Accounting Comes of Age
• Why will cloud accounting and billing continue to increase in popularity?
• Why will improving collaboration between sales and finance become so critical?
• How will customers benefit?
Jeremy Roche, President & CEO, FinancialForce.com
1530 Cloud Economics: Enabling Efficient & Secure Enterprise Clouds
• Virtualised dynamic data centre infrastructure enabling real-world cloud deployments
• The improved service flexibility, security and utilisation, reducing administration costs
• Implemented efficient data protection by adopting a secure Cloud
Dave Allen, Managing Director UK & Ireland, NetApp
1550 Panel: What Caught My Eye
Chair: Richard Messik
• William Fellows - Principal Analyst, 451 Group
• Robert Whiteside, Head of Enterprise, UK, Ireland and Benelux, Google
• Christiaan de Backer, CIO, TomTom
• Cory Vander Jagt ,Director, IT Transformation, Astadia
1620 Summary, Close from Chair






































































