Cloud Computing and SaaS World Forum, Conference, Exhibition and Expo

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Conference Agenda

DAY ONE – 29TH JUNE
BUSINESS MODELS AND THE CURRENT MARKETPLACE


08.30    Registration, Coffee and Networking
09.20    Organiser’s Introduction and Speed Networking
09.25    Chairman’s Introduction: David Terrar, CEO, D2C

0930     OPENING KEYNOTE:
    Security From, In and For the Cloud
•    What’s really going? Is the cloud safe or not?
•    The cloud isn’t just for scaling your business, but protecting it too
•    Building transparency and trust for all cloud providers

Marc Olesen, Senior Vice President & General Manager, Content & Cloud Security , McAfee's Software-as-a-Service business 


SESSION ONE – CLOUDSCAPE – AN OVERVIEW OF THE CURRENT MARKETPLACE

Cloud computing has become one of the hottest IT enterprise topics of recent times. It is fast becoming mainstream with large steps being made in a relatively short period of time. The opening session to the conference examines where the industry currently is and how far it has come in the past year.

1000    Thriving Through Innovation
•    What We Hear From Customers
•    Constructive Disruption
•    The Future of Productivity
•    Why the Cloud (Now) and Microsoft’s View of the Cloud

Gill Le Fevre, UK Product Manager for Information Worker Online Services, Microsoft

1020    How to harness enterprise cloud infrastructure
•    Cutting through the hype: the reality of cloud for the enterprise
•    The key benefits of enterprise class cloud computing
•    Addressing the concerns of cloud infrastructure
•    Migration considerations

Brian Klingbeil, EMEA MD, Savvis

1040    Morning Break

1110    On Demand Applications & Platforms - Taking XaaS to the Front & Back Office
•    The journey from on-premise to on-demand
•    How TMG have leveraged cloud technologies to re-wire IT and its product?
•    The role of cloud technologies in our transformation programme
•    Lessons learnt along the way

Toby Wright, Chief Technology Officer, Telegraph Media Group

1130    Taking the ‘Search’ out of ‘Search & Rescue’ -A Cloud Hosted Sea Safety System
•    MOB (man overboard) Guardian System
•    How and why the migration to Windows Azure: The cloud advantages
•    Results and future opportunities: saving many more lives around the world

Peter Bradley, Navigator and Operations Manager, RNLI
Richard Prodger, Technical Director, Active Web Solutions

1150     Panel: Advantages and Trends in Cloud Technology
    Chair: Dennis Howlett

•    Sriram Chakravarthy, Head of Cloud Services & Product Strategy, TIBCO
•    Gordon Penfold, CTO, British Airways
•    Mary Hensher, CIO and IT Partner, Deloitte
•    Toby Wright, CTO, The Telegraph Media Group

1220     Lunch Break

1345     AFTERNOON KEYNOTE
     Breaking through the Cloud
•    Not all Clouds are created equal
•    Maintaining control, a legitimate concern or paranoia?
•    The future of Cloud computing - has the IT sector been changed forever?

Mark Beaumont, Global Product Manager, International IT Solutions, Verizon Business


SESSION TWO - CLOUD SECURITY
You may regard cloud computing as an ideal way for your company to control IT costs, but do you know how private and secure this service really is? Not many people do. Session two will take a look at what's at stake when you trust your data to the cloud, and what you can do to keep your virtual infrastructure and web applications secure.

1415    The Malicious Cloud: Cloud Technology and Cybercriminals
•    Modern malicious software operators have incorporated the cloud to provide resilience and availability to their networks
•    Resilient Botnet setups
•    Professional cloud services are being used by criminals
•    A new challenge: Detecting the malicious cloud

Joerg Weber, Attack Monitoring Manager, Barclays Bank PLC

1435    Protecting Access to You Cloud 
•    Why is access a risk?
•    Do you really know who’s really accessing your cloud?
•    How access to your cloud can be compromised - DEMO using a live hacking session
•    How the risks can be mitigated
•    The future risks we can expect to see, and how to prepare for them

Jason Hart, Senior Vice President CRYPTOCard Europe

1455    Security on the Cloud isn't Bad, It's just Different
•    Insight to some common security myths
•    Moving data to the cloud : control, security, access …..
•    Putting together a security model for applications and data that live on the cloud is simply a matter of leaving your preconceptions at the door

Klaus Bartosch , EVP Global Sales and Marketing, Virtual Ark   

1515    Panel: In Cloud We Trust?
    Chair: Dennis Howlett, Analyst and Consultant

•    The major security concerns and issues for cloud computing
•    Understanding the risks of cloud computing
•    Best practice for companies in the cloud

•    Robert Johnson, Head of Front Office Technology, Mitsubishi UFJ Securities International
•    Ron Brown, Director of Cloud Computing Services, CSC EMEA, CSC
•    Iain Bourne, Head of Data Protection Projects , Information Commissioner’s Office

1545    Afternoon Break


SESSION THREE – ADAPTING TO CLOUD ADOPTION
 
1615    Managing Traffic in the Cloud – connecting your users with your apps
•    An organization’s journey from fixed to dynamic, distributed Cloud infrastructure
•    Building reliable, scalable, globally distributed Cloud applications
•    Managing user interactions to ensure the best possible level of service
•    Technology round-up – understanding the solutions available today.
   
    Owen Garrett, Solution Evangelist, Zeus Technology

1635    Cloud, what Cloud?
•    What response a technology Department/CIO might make to this paradigm shift in the use and provision of ICT?
•    What does it mean for a transition and investment strategy?
•    What does it mean for your employees?

Joan Miller, Director of Parliamentary ICT, Houses of Parliament

1655    Storm Traffic Ahead: How to Handle Unpredictable Web Traffic
•    What to do when your website suddenly experiences 1000x more traffic?
•    The challenges in scaling cloud-based web sites & applications
•    Showcase of an open source reference architecture for massive web scaling in the cloud
•    Newsweek case study

Cedric Huesler, Solution Evangelist and Product Marketing Director, DAY Software

1715    Panel: Best Practice Ways to Establish a Cloud Blueprint
    Chair: Bill Goodwin, News Editor, Computer Weekly and Computer Weekly.com

•    Stuart Curley, Chief Technology Architect, Royal Mail
•    Adrian Seccombe,  Board of Management, Jericho Forum
•    Marc Wilkinson, Director, Cloud Global Practice, HP Software and Solutions
•    Simon Walker, Founder, Foundation - IT

1745     Summary, Close from Chair

1800    Networking Drinks

.........................................

DAY TWO – 30th JUNE
DEPLOYMENT AND INTEGRATION STRATEGIES


08.30    Registration, Coffee and Networking
09.25    Chairman’s Introduction: Richard Sykes, Independent Advisor

0930     OPENING KEYNOTE
    Enterprise IT and the Cloud Disruption
•    Understanding the importance of IT becoming business service focused and ensuring risk mitigation, cost optimization and differentiation
•    Connecting with business value through differentiation, break into new markets & increase ROI
•    Making services consumable through lifecycle management and prioritizing business needs
•    Making service components flexible by automating, assessing and adjusting and converging infrastructure

Jamie Erbes, VP & CTO, HP Software and Solutions

SESSION ONE – DEPLOYMENT STRATEGIES AND INFRASTRUCTURE
Establishing and deploying a strategy around cloud computing is essential for an adoption process on any level to be seamless and successful. This session will include case study examples of how best cloud computing can be integrated into any organization.

1000    Platform as a Service - Enabling You to Use the Cloud Your Way
•    How do organizations maximize the benefits and get from on-premise to the cloud?
•    How to use the riches of the cloud in the way that suits them best?
•    Cordys case studies: From BPM in the cloud and cloud orchestration through to situation applications and the Cordys App Store.

Matt Davies, Director of Product Marketing, Cordys

1020    Public Sector and Cloud Computing – Threat or Opportunity?
•    Government Computing today and Government Services tomorrow
•    Steps forwards (e.g. Digital Britain and G-Cloud updated for post election ...)
•    Challenges

Ian Osborne, Director of the Digital Systems, Knowledge Transfer Network, Intellect Technology

1040    The Role of Cloud Computing in Providing Sustainable IT Services to the NHS
•    The NHS Cloud that has existed for years
•    Evolution of the Technical Architecture of the G-Cloud
•    The role of the EU Code of Conduct for Data Centre Operations

Miles Gray, Hardware Solutions Architect, NHS

1100    Panel: Clouds and Enterprises: Lessons Learned
    Chair: Dennis Howlett, Analyst and Consultant

•    Phil Huber, Co-founder, SymetriQ
•    Miles Gray, Hardware Solutions Architect, NHS
•    Brian Klingbeil, EMEA MD,  Savvis
•    Mark Rivington, VP of Technology, Nimsoft

1130    Morning Break


SESSION TWO – INTEROPERABILITY
Session two will look at cloud Interoperability and portability issues and possible solutions. Discussions will feature service level agreements, switching between suppliers and vendor lock-in.

1200     Cloud and Disaster Recovery - A Perfect Storm
•    Economics of Cloud, Economics of DR
•    Disruptive Innovation - Recovery as a Service
•    Key Requirements for RaaS
•    Mapping Traditional DR Obstacles to RaaS

Peter Laudenslager, Sr. Manager for Cloud Solutions, Double-Take Software

1220    Cloud Computing, the Enterprise and Open Source, Getting Beyond the Hype
•    Benefits and challenges that cloud computing must overcome
•    Achieving reduced costs and increased operational efficiency
•    The role that open source and open standards will play in delivering the full promise

Werner Knoblich, Vice President and General Manager EMEA, Red Hat

1240    A Cloudy Future?
•    Villages vs Cities
•    Standard vs Unique
•    Global Challenges
•    Where in the Cloud?
•    Mobility

Bryan Kinsella, CIO, Rentokil Initial plc.

1300     Panel:  Utility Computing - Switching Supplier
    Chair: Mike Spink, Gartner

•    Charles Newhouse, Head of Strategy and Design, BAE Systems
•    Mark Beaumont, Global Product Manager, International IT Solutions, Verizon Business
•    Ron Brown, Director of Cloud Computing Services, CSC EMEA, CSC
•    Bernard Golden, Author, Virtualization for Dummies

1330    Lunch Break

1445     AFTERNOON KEYNOTE
Enterprise Data Center: A Realistic Path to Cloud Computing
•    Complex landscapes with multiple inter-dependencies
•    Business rules, policies, auditing, compliance, etc
•    Size and scope of reasonable projects
•    Creating a positive feedback loop

Ken Hertzler, VP, Product Management, Platform Computing


SESSION THREE – THE CLOUD COMPUTING ROADMAP

This session will be answering questions such as: How do I make the cloud work for the unique needs of my business? How do I ensure that I capture the required return? How do I build a long-term cloud roadmap and where do I start? How do I mitigate and manage the risk of moving to the cloud? How do I evolve my organisation to take advantage of the cloud?

1515    Freedom - A Practical How To Strategy for the Cloud
•    How to efficiently build applications in the Cloud
•    How to deploy applications faster, using fewer resources
•    The Freedom to deploy to the Cloud, Mobile and on-premise
•    Shifting Focus to Business Logic
•    Flexibility in the Cloud

David Akka, MD, Magic Software Enterprises UK, Eire & Nordics

1535    Embracing the Cloud as an ISV
•    Embracing the cloud for Mid-Market customers
•    The customer lifecycle for Cloud Services
•    Traditional SaaS vs Cloud
•    Our experiences with commercial cloud services

Ian Clarke, R&D Director, Sage UK & Ireland

1555    Afternoon break

1625    Cloud Computing Infrastructure – A Practical Insight
•    Wants and needs of cloud service buyers today
•    Who’s in the cloud and what are they doing current and planned use of the cloud
•    What to do now – recommendations and advice

Glenn Fitzgerald, Chief Technologist, Fujitsu

1645    Cloud Standards: Clearing up your roadmap
•    How to set service levels that meet the unique needs of my business?
•    How to measure the returns on your cloud investments?
•    How to set a roadmap from where you are today to where you need to be tomorrow?
•    How to address the risks of cloud computing?
•    How to involve my people (like most innovations this is not (just) about technology)?

Gregor Petri, Advisor the Cloud Academy & EMEA Product Marketing, CA Technologies

1705    Panel: Moving IT to a Cloud Based World
    Chair: David Terrar, CEO, D2C

•    Simon Abrahams, Head of Products Marketing EMEA, Rackspace
•    David Wilde, CIO, Westminster Council
•    Gowri Subramanian, CEO, Aspire Systems
•    John Hall, Head of Strategy & Portfolio, Siemens

1735     Summary, Close from Chair
1745    Networking Drinks

.........................................

DAY THREE – 1st JULY
THE FUTURE OF BUSINESS COMPUTING


08.30    Registration, Coffee and Networking
09.25    Chairman’s Introduction : Mark Williams, Cloud Consultant, Muon Consulting

0930     OPENING KEYNOTE
            The Journey to the Private Cloud

Phil King, EMC Business Development Manager, Vmware Alliance & Private  Cloud, EMC

SESSION ONE – APPLICATIONS FROM WITHIN THE CLOUD

Enterprise application development with traditional software has always been too complex, too slow, and too expensive. With the emergence of cloud computing applications are delivered as a service so companies don’t have to buy and maintain hardware and software to run them—or huge IT teams to manage and maintain complicated deployments.

1000    Education in the Cloud
•    Why the Open University is adopting cloud-based applications
•    The boundaries between locally-hosted and cloud-based elearning services
•    Future possibilities for cloud-based education

Niall Sclater, Director of Learning Innovation, The Open University

1020    Cloud Computing- Why are we really here and how can you make a success of it.
•    Where are we now in the IT cycle and how did we get here?
•    Why is Cloud so transformative?
•    What are the key drivers behind the ROI from Cloud?
•    What are the lessons learnt from moving to the Cloud and how should you approach it?

Justin Pirie, Director of Communities and Content, Mimecast

1040    Morning Break

1110    The Cloud as a Supporting Player in Your Application Lifecycle
•    How services from private and public clouds can be applied
•    Different stages of the application lifecycle
•    Which applications are best suited to a cloud approach.

Peter Glock , Consulting Business Manager, Orange Business Services

1130     Panel:  Applications from within the cloud
    Chair: David Terrar

•    Niall Sclater, Director of Learning Innovation, The Open University, UK
•    Rhys Sharp, CTO, SCH
•    Steve Sydes, Vice President and Managing Director, EMEA, NetSuite
•    Lou Najdzin, Equinix

1200     Lunch Break

1310    AFTERNOON KEYNOTE
    The end of an era for the Cloud
•    The consumer web is in the middle of a tectonic shift.
•    Facebook, iPad, and Twitter are the new consumer standards.
•    Your employees are up next. What does the future of the Cloud look like?

Steve Garnett, Chairman, Europe, Salesforce.com


SESSION TWO – THE FUTURE OF CLOUD COMPUTING
The final session of the conference will look at what the future holds in the cloud computing marketplace, in the short, medium and long term.

1340    How Cloud Computing Will Determine the Future of IT in Europe
PAC's study for the European Union on the Future of Software in Europe
•    Cloud computing: when IT become a heavy industry
•    State of art of cloud computing in Europe
•    What are the differences with the way the US apprehend cloud computing
•    How cloud computing could empower European economies

Mathieu Poujol, Director Technologies Group, PAC

1400    Cloud Computing: Ready and Able, for the Willing

•    Cloud computing is not some future theme; it's a reality today
•    Cloud computing offers new opportunities and cost savings for business
•    Software as a Service offers significant advantages over on-premise software

Robert Whiteside, Head of Enterprise, UK, Ireland and Benelux, Google

1420    Panel: Virtualisation and the Future of Cloud Computing
    Chair: Richard Messik

•    Christoph Dobroschke, Senior Product Marketing Manager, VMware
•    Ian Wells, Regional Director – Northern Europe , Veeam
•    Andy Boyle, UK Sales Manager, Systancia

1440    Afternoon Break   

1510     2010 and Beyond: Cloud Accounting Comes of Age
•    Why will cloud accounting and billing continue to increase in popularity?
•    Why will improving collaboration between sales and finance become so critical?
•    How will customers benefit?

Jeremy Roche, President & CEO, FinancialForce.com

1530     Cloud Economics: Enabling Efficient & Secure Enterprise Clouds
•    Virtualised dynamic data centre infrastructure enabling real-world cloud deployments
•    The improved service flexibility, security and utilisation, reducing administration costs
•     Implemented efficient data protection by adopting a secure Cloud

Dave Allen, Managing Director UK & Ireland, NetApp

1550    Panel: What Caught My Eye
    Chair: Richard Messik

•    William Fellows - Principal Analyst, 451 Group
•    Robert Whiteside, Head of Enterprise, UK, Ireland and Benelux, Google
•    Christiaan de Backer, CIO, TomTom
•    Cory Vander Jagt ,Director, IT Transformation, Astadia
 
1620     Summary, Close from Chair

 

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Fujitsu

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Cryptocard

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Mimecast
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Day Software
Double Take Software
Cordys
Savvis
Financial Force

 
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CSC
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bluewolf

Wireless Sponsor

CohesiveFT

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Tibco

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R1Soft

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symetriq

Systancia
Aspire Systems
SCC
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astadia
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Why Choose Us

Reasons to attend the Cloud Computing World Forum:

  1. Learn from real case studies on best practice integration of cloud technologies and the effect they could have on your organization
  2. Discover why cloud computing is perfect for SMB’s
  3. Find out the what the key security issues and weaknesses are in cloud computing
  4. More...